Know How the Cookie Crumbles – Understanding Intellectual Property
Understanding Intellectual Property (and knowing how to manage and protect Intellectual Property) is not different from how families protected their secret family recipes over time. Families knew the value of their secret recipe.
They knew how the secret recipe made their family different from any other family.
Therefore, families guard their secret recipes.
In business, we have many “secret recipes”.
Intellectual Property creates the point of difference that makes your service or product unique and different from anyone else’s.
Intellectual Property is your secret recipe in business.
In our EBook (Know How the Cookie Crumbles – 7 Key Ingredients to Intellectual Property), we explain intellectual property in a simple way. We tell the story of Grandma and her incredible oats cookie recipe. Grandma used, for most part (say, about ninety percent), the same ingredients for her cookies as anyone else did.
Yet her cookies tasted different.
The cookies tasted yummy and you wanted to have “just one more” until there was none left.
Grandma created a secret recipe.
So, what made Grandma’s recipe different?
She followed the standard recipe in a way.
But she added a special ingredient. And she had her own way of mixing the ingredients together.
She baked the cookies and presented them.
Everyone loved them.
It took her all of two minutes from making to baking.
Fifteen minutes later you would have the cookies on the table, steaming hot, and you could not help yourself from taking just one more.
When you asked Grandma what was different with her cookies, she would say:
nothing much, just a little of this and a little of that.
What do we learn from Grandma about understanding intellectual property?
- what made her recipe different and unique
- how to protect the secret
- how much her family liked the cookies.
So, how do we apply Grandma’s secret recipe lessons to business?
We apply the lessons through:
- Understanding how we do business different and what makes our offerings or way of business unique, innovative, and/or different;
- protecting our business secrets; and
- providing our customers with an unique service and product experience.
However, you sell your product or service (your “oats cookie”).
You never give your secret recipe away!
Have a great day!
Celia Jordaan is procurement and risk consultant at Ichiban Commercial Solutions, Perth Western Australia. With over 20 years experience, Celia has worked in different countries, locations and cultures in the areas of procurement, supply chain, contract management, law and risk. She has also worked in the area of risk management, contractor management and safety.
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